"400,000 people line the canals. The sapphic community has always been there. On August 1st they'll have a platform that belongs to them."
I'm Desirée Mayon, Founder & CEO of She & HER. We're launching our app this summer — and we want WorldPride Amsterdam to be where the world sees it go live.
We're building a two-city arc — the US sapphic community finds She & HER in New York, the global community finds us at WorldPride Amsterdam. Then the app goes live. By August 1st we're not a startup at a Pride. We're a global platform with a launch story the world watched happen.
She & HER co-brands across Queer Aunties' Friday anniversary party and Saturday Brooklyn wine down. 300–650 warm sapphic attendees. First founding members. First She & HER faces in the room.
NYC · Pre-activationShe & HER × Queer Aunties in the VIP pit at the largest LGBTQIA+ street fair in the US. QR codes, founding member sign-ups, content creation. The US launch moment. Zero dedicated sapphic activation at PrideFest in 56 years — until now.
NYC · Main activationQA and TNHS post NYC content. She & HER teases Amsterdam. The gap between the two cities becomes a content engine — "we did New York, Amsterdam is next, and the app goes live there." Community builds across both coasts and internationally in real time.
The bridge · 27 daysWorldPride Amsterdam opens with a Pride March from Amstelveld to Vondelpark and a full-day Pride Park. She & HER has presence from day one through the Women & Pride programme infrastructure.
Amsterdam · Week 1Canal Parade weekend. She & HER × TNHS × Queer Aunties activate at "Who Run the World Festival" (official WorldPride lesbian street party at Stoperaplein) and the Saarein café street party. The She & HER app goes live. The community we've been building since NYC now has a platform in their hands — at the world's biggest Pride, on the day that belongs to them.
🚀 She & HER launches · App goes live
"400,000 people line the canals. The sapphic community has always been there. On August 1st they'll have a platform that belongs to them."
This isn't a regular Pride. Amsterdam is hosting WorldPride for the first time ever. The numbers, the history, and the sapphic infrastructure are all verified.
Source: pride.amsterdam/en/worldpride · Canal Parade official · verified April 2026
Source: epoa.eu · pride.amsterdam · verified April 2026
The No Homo Show and Queer Aunties aren't influencers in the traditional sense. They're community builders with real, loyal, predominantly Black and Brown sapphic audiences — the exact community WorldPride Amsterdam's Women & Pride programme was made for.
A Black sapphic podcast, content, and entertainment duo. Known for honest, warm, culturally rooted conversations about queer Black womanhood. They don't just reach an audience — they have a community that trusts them.
Verified April 2026 · Instagram · TikTok · YouTube · Patreon
A Black and Brown sapphic community events brand creating in-person experiences for queer women of color. Events consistently sell out. They're the IRL counterpart to what She & HER does digitally.
Verified April 2026 · Instagram · queeraunties.com
These are official WorldPride Canal Parade weekend street party locations designated for the sapphic and lesbian community. We're not asking WorldPride to create space for us. We're asking to be recognised — and to launch She & HER — in the space they've already built.
Official WorldPride street party at Stoperaplein, designated as the lesbian and sapphic main event during Canal Parade weekend. The name says everything. This is where She & HER launches on August 1st.
Official Canal Parade Saturday street party on Elandsstraat outside café Saarein — one of Amsterdam's oldest and most beloved lesbian spaces. Intimate, community-rooted, exactly the She & HER energy.
"We no longer ask for space, we claim it. Women first." A dedicated Women & Pride programme strand running across the full two weeks of WorldPride Amsterdam — the natural home for She & HER's global launch.
Conservative estimates based on 400K+ annual spectators. WorldPride 2026 attendance will be significantly higher. Move the sliders.
We're coming with the community, the creators, and an app launching on the day. Here's what would make this a full partnership rather than an appearance.
We'd love She & HER, The No Homo Show, and Queer Aunties to be officially recognised within the WorldPride Amsterdam Women & Pride programme and to have a formal presence at "Who Run the World Festival" and the Saarein street party on August 1st. Not a vendor table — a launch moment. Tabling, QR activations, and the ability to be there with the WorldPride name officially behind us.
→ Official recognition turns a visit into a partnership. And for an app launch, it turns a soft debut into a statement.
Getting our core activation team from the US to Amsterdam is the single thing that makes this possible or not. Travel and accommodation support for Desirée and the She & HER activation team would mean everything — and it's how a real partnership works. We're committed to showing up fully. We'd love to know we're not doing it alone.
→ We're not asking for a fee. We're asking to be supported the way partners are.
A listing on the WorldPride website and the ability to carry "WorldPride Amsterdam 2026 launch partner" in our own materials. She & HER launches at WorldPride. That's a credential that means something to our community, our investors, and every room we walk into after August. We're happy to operate within any guidelines — we just want it in writing.
→ "She & HER launched at WorldPride Amsterdam" is a sentence that follows this platform forever.
She & HER is sapphic, by design. So is everything we're bringing to Amsterdam. I'd love to find a time to talk about what this could look like together.
She & HER, Inc. · sheandher.io · Sapphic, by design. · Google for Startups · NVIDIA Inception