I'm Desirée Mayon, CEO and founder of She & HER. 37K women joined our waitlist in our first two months — beta lands this November, and we want WorldPride Amsterdam to be where our global founding class comes together first.
We're coming with the community, the creators, and a founding class assembling on the day. Here's exactly what we're asking, up front — everything after this section is the case for why it's worth saying yes.
We'd love She & HER to be officially recognised within the WorldPride Amsterdam Women & Pride programme and to have a formal presence at "Who Run the World Festival" and the Saarein street party on August 1st. Not a vendor table — a launch moment. Tabling, QR activations, and the ability to be there with the WorldPride name officially behind us.
→ Official recognition turns a visit into a partnership. And for an app launch, it turns a soft debut into a statement.
Getting our core activation team from the US to Amsterdam is the single thing that makes this possible or not. Travel and accommodation support for Desirée and the She & HER activation team would mean everything — and it's how a real partnership works. We're committed to showing up fully. We'd love to know we're not doing it alone.
→ We're not asking for a fee. We're asking to be supported the way partners are.
A listing on the WorldPride website and the ability to carry "WorldPride Amsterdam 2026 launch partner" in our own materials. She & HER launches at WorldPride. That's a credential that means something to our community, our investors, and every room we walk into after August. We're happy to operate within any guidelines — we just want it in writing.
→ "She & HER launched at WorldPride Amsterdam" is a sentence that follows this platform forever.
We built a two-city arc — the US sapphic community found She & HER in New York; the global community finds us at WorldPride Amsterdam. By August 1st we're not a startup at a Pride. We're a platform with a founding class the world watched assemble — and a beta landing in November.
She & HER in the VIP pit at the largest LGBTQIA+ street fair in the US. QR codes, founding member sign-ups, content creation. The US founding moment — delivered. Zero dedicated sapphic activation at PrideFest in 56 years — until now.
NYC · Main activationOur ambassador network posts NYC content. She & HER teases Amsterdam. The gap between the two cities becomes a content engine — "we did New York, Amsterdam is next, and the founding class assembles there." Community builds across both coasts and internationally in real time.
The bridge · 27 daysWorldPride Amsterdam opens with a Pride March from Amstelveld to Vondelpark and a full-day Pride Park. She & HER has presence from day one through the Women & Pride programme infrastructure.
Amsterdam · Week 1Canal Parade weekend. She & HER activates at "Who Run the World Festival" (official WorldPride lesbian street party at Stoperaplein) and the Saarein café street party. The founding class goes live: Amsterdam becomes a founding city, and the members we welcome here walk first through the door when beta lands in November — at the world's biggest Pride, on the day that belongs to them.
🚀 Founding class launches · Amsterdam"400,000 people line the canals. The sapphic community has always been there. On August 1st, the platform built for them opens its founding doors."
This isn't a regular Pride. Amsterdam is hosting WorldPride for the first time ever. The numbers, the history, and the sapphic infrastructure are all verified.
Source: pride.amsterdam/en/worldpride · Canal Parade official · verified April 2026
Source: epoa.eu · pride.amsterdam · verified April 2026
This isn't DEI — it's behavioral economics. Culture moves money, and right now sapphic culture — with stud-and-femme style and story at its leading edge — is one of the fastest-climbing cultural engines in the market: it sets the language, the aesthetics, and the spend far beyond its own headcount.
Prime's Harlem built a masc-presenting Black lesbian tech founder into a lead — played by Jerrie Johnson, who She & HER is already in conversation with. The stud CEO isn't aspirational fiction anymore; she's the reference point.
Bridgerton's next season centers a Black sapphic love story as its main arc — Michaela, played by Masali Baduza. When the mass market's tentpole leads with this, it isn't a niche. It's the wave.
When a community sees itself gathered, attendance compounds — the strongest social-proof loops in the category. Sources: afrotech.com · public attendance records · July 2026
Projection = She & HER analysis on host-city multipliers · market figures from published LGBTQ+ tourism research · July 2026
Sapphic culture isn't a subculture the market visits — it's a reference point the market keeps borrowing from.
She & HER sits at that center: a sapphic-led tech platform built by a FAANG-trained founder who has been disrupting this space for years. Partnering here isn't optics — it's access. Access to an audience that moves markets, to creators who carry real community trust, and to the brands that chase this culture but can't reach it directly. We bring the reach, the relationships, and the data to prove the movement — 37K women in two months on social proof alone, before a single ad. The doors the usual sponsor rooms don't open.
Our amplification doesn't stop at owned channels. It moves through brand ambassadors, creative-industry talent, experiential partners, and earned media — the network that turns a founding moment into a story people hear about in three countries at once.
Creator reach with real community trust — led by brand ambassador Cristian Dennis across beauty, fashion, and entertainment, alongside Wilhelmina-represented talent inside our creative network.
Verified July 2026 · Instagram
The queer-led CHANI app (Chani Nicholas + Sonya Passi) reaches a monthly community a million strong; She and Her Society brings on-the-ground experiential reach across Houston and New Orleans.
Verified July 2026 · chani.com
Broadcast segments in America's #6 TV market with a return slate booked — and a confirmed Field Partner seat at the world's largest Black tech conference, weeks after our beta lands.
Verified July 2026 · afrotech.com
These are official WorldPride Canal Parade weekend street party locations designated for the sapphic and lesbian community. We're not asking WorldPride to create space for us. We're asking to be recognised — and to launch She & HER — in the space they've already built.
Official WorldPride street party at Stoperaplein, designated as the lesbian and sapphic main event during Canal Parade weekend. The name says everything. This is where the founding class launches on August 1st.
Official Canal Parade Saturday street party on Elandsstraat outside café Saarein — one of Amsterdam's oldest and most beloved lesbian spaces. Intimate, community-rooted, exactly the She & HER energy.
"We no longer ask for space, we claim it. Women first." A dedicated Women & Pride programme strand running across the full two weeks of WorldPride Amsterdam — the natural home for She & HER's global launch.
Conservative estimates based on 400K+ annual spectators. WorldPride 2026 attendance will be significantly higher. Move the sliders.
She & HER is sapphic, by design. So is everything we're bringing to Amsterdam. I'd love to find a time to talk about what this could look like together.
She & HER, Inc. · sheandher.io · Sapphic, by design. · Google for Startups · NVIDIA Inception